Business Abroad

In a rapidly changing global economy where borders are disappearing, companies are constantly seeking ways to expand their reach beyond local markets. Professional translation companies play a crucial role in this expansion process. Indeed, translation enables clear and effective communication with international customers and partners, making it a strategic tool for accessing new markets. This article explores the various ways in which...

The Opening Ceremony of the 2024 Olympic Games will be held today, Friday 26 July, marking the start of a major event that is much more than just a sporting event. It is a global celebration that attracts millions of spectators , athletes , journalists and tourists from around the world. This year, Paris is hosting this emblematic event, offering a unique opportunity for French companies to capitalise on this international affluence. To maximise...

In the age of globalisation and the rapid expansion of the internet , companies and entrepreneurs must seize every opportunity to reach a wider audience and increase their visibility. One of the most effective strategies for achieving this is to translate their website into English . Here are the main reasons why this approach can greatly benefit your company. [TOC] 1. Reaching a wider audience One of the most obvious reasons for translating...

Translating your content into Spanish can transform your business by enabling it to reach a huge and diverse market. Spanish opens up unique opportunities to improve online visibility, strengthen customer confidence and facilitate international expansion . This article explores ten key reasons why adopting Spanish in your content strategy is a wise investment to boost your growth and overall success. [TOC] 1. Access a huge market Spanish is the...

Companies are constantly looking for new ways to expand and diversify into new markets. International market development is a way for companies to expand outside their home country and to open up to new customers and business opportunities abroad. However, effective international market development requires proper planning and strategy. [TOC] Understanding the target market Before starting our international market strategy, it is important to...

The year 2023 is full of opportunities for small and medium-sized enterprises to offer their products and services. These events are the meeting point for a large number of SMEs, providing a very relevant means of dissemination. Those with an international character are obviously a good opportunity to attract customers . But it can all come to nothing if basic aspects of communication are neglected. At such events, relying on a reliable...

The Medical Device Regulation (MDR) 2017/745 was implemented not only to ensure users' access to performance data and to increase patient safety, but also to comply with the EU’s promotion of multilingualism and the goal of linguistic diversity as key values reconciled in the Treaty on the European Union. However, the regulations translate into expanded linguistic requirements for MedTech manufacturers and their business contents . There are 24...

China's population was 1.439 billion in 2020 , an increase of 72 million since the last census in 2010. Most economists expect the country, which is close behind the United States as the world's second largest economy, to eventually become the world's largest economy. Mastering Mandarin Chinese, the world's most widely spoken language, increases the chances of better understanding a world that has changed dramatically in recent decades. Having...

Talking to a robot for help is no longer only possible in science fiction films, and users are well aware of this. According to a study conducted by Oracle, 80% of companies already use or plan to use a chatbot in the near future. Does your company sell its products or services abroad? Having a multilingual chatbot will be of great help. [TOC] 1. Why create a multilingual chatbot? If you wish to internationalise your company, creating a...

Crucial elements to analyse for adapting your marketing strategy to the international market. Understand and analyse your different markets to reach far beyond your borders.