Business Abroad

Companies are constantly looking for new ways to expand and diversify into new markets. International market development is a way for companies to expand outside their home country and to open up to new customers and business opportunities abroad. However, effective international market development requires proper planning and strategy. Understanding the target market Before starting our international market strategy, it is important to...

The year 2023 is full of opportunities for small and medium-sized enterprises to offer their products and services. These events are the meeting point for a large number of SMEs, providing a very relevant means of dissemination. Those with an international character are obviously a good opportunity to attract customers . But it can all come to nothing if basic aspects of communication are neglected. At such events, relying on a reliable...

The Medical Device Regulation (MDR) 2017/745 was implemented not only to ensure users' access to performance data and to increase patient safety, but also to comply with the EU’s promotion of multilingualism and the goal of linguistic diversity as key values reconciled in the Treaty on the European Union. However, the regulations translate into expanded linguistic requirements for MedTech manufacturers and their business contents . There are 24...

China's population was 1.439 billion in 2020 , an increase of 72 million since the last census in 2010. Most economists expect the country, which is close behind the United States as the world's second largest economy, to eventually become the world's largest economy. Mastering Mandarin Chinese, the world's most widely spoken language, increases the chances of better understanding a world that has changed dramatically in recent decades. Having...

Beyond the categorical claims of aggressive salesmen with penetrating eyes that ensure perfect translations from their translation agencies, translation still has a lot of art and little science . In this scenario, perfection is hard to achieve. What is indeed possible is to get professional quality translations . It's all about processes, tools and human capital. This is where your distributors or subsidiaries abroad can help you. Although...

According to data collected by Eurostat in 2017 , 38% of enterprises with a sales website had difficulties in selling in other countries , with insufficient command of foreign languages being one of the obstacles. If this difficulty is already apparent in terms of web content, the same is true for the translation of international documents in general. [TOC] Achieving a good internationalization, which brings effective results, requires a...

The translation of product sheets is a fundamental aspect for any e-commerce whose objectives are, above all, to improve the customer experience and increase the conversion rate. But why should we translate our e-commerce files when we already sell our products internationally? Here are the advantages of translating web product sheets. [TOC] Consumer preferences According to a study carried out by Nielsen in 2016, 57% of e-commerce consumers in...

An efficient SEO (search engine optimization) strategy, or what is also known as organic positioning, is composed of many elements. Website content is one of the most important elements. Quality content, content growth and the appropriate use of our keywords are indispensable to appear on Google’s first page. In this post, I will talk about some of the key elements to take into account, so that when we do the translation of our website , we also...

Negotiation, often perceived as a tug-of-war between two parties, is the basis of a commercial relationship. In the case of international negotiation, there are often more interests at play and the difficulties are usually greater. On one hand, this is because of the high degree of anticipation and preparation required by international negotiation. On the other hand, it is due to the fact that cultural differences and linguistic understanding...

More than five hundred years after the arrival of the Spanish language in Latin America, it has developed quite differently on the two sides of the Atlantic. When travelling to a Spanish speaking country on the American continent, including the United States, the differences between European and Latin American Spanish can lead to often funny, sometimes embarrassing and, in some cases, irreparable mistakes. If you’re planning on travelling to...