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Importance of localising medical content

Published on 07/04/2023

In the healthcare sector, localisation of medical content is a crucial aspect for companies seeking to expand into different countries and reach an international audience. 

It involves the translation of medical content, but also the cultural, linguistic and regulatory adaptation of that content to meet the specific needs and requirements of each market. 

You may be wondering why localization of medical content is so important for healthcare companies? 

Please read on to find out more!

Improving the accessibility and efficiency of health care

Precise localisation of medical content enables healthcare companies to provide information and services that are adapted to local culture, language and regulations

This can help to improve the accessibility and efficiency of health care for patients. 

For example, patients are more likely to understand and follow treatment instructions if they are presented in their native language and in a culturally appropriate form.

Regulatory compliance

The localisation of medical content is also essential to ensure regulatory compliance. Indeed, regulatory requirements vary from country to country.

Healthcare companies must ensure that their medical content complies with local health standards and regulations. 

For example, drug labels must be translated and adapted to local regulatory requirements in order to be approved for sale in these countries.

You can find this information in Regulation (EU) 2017/745 on medical devices and Regulation (EU) 2017/746 on in vitro diagnostic medical devices

Improvement of the company's reputation

If you want to improve your company's reputation, you should be aware that the localisation of medical content can also help. 

Would you like to know why?

Simply because patients and health professionals value companies that provide quality, accurate information in their culture and language. 

Localization can help healthcare companies build trust with their customers and strengthen their brand image.

Expansion in foreign markets

In addition to improving accessibility, healthcare efficiency, corporate reputation and ensuring regulatory compliance, localisation is also essential for companies looking to expand into foreign markets

Translation and adaptation of medical content can help companies reach new customers and position themselves as leaders in international markets

It can also help companies to establish partnerships with local health professionals and develop their market presence.

So if you want to enter a foreign market, or if you want to improve your current position in these international markets, we strongly advise you to localise.

Translation agency expertise

Does this sound complicated? Don't worry, we have the solution!

Indeed, healthcare companies can benefit from the expertise of translation agencies for the localisation of their medical content. 

Agencies specialising in medical translation have an in-depth knowledge of technical terms, regulations and standards specific to each country and can provide accurate translations tailored to each target market.

They can also help healthcare companies to develop a comprehensive localisation strategy, taking into account the cultural and linguistic differences of each target market. 

This may include adapting terminology, style and format to suit local cultural preferences, as well as testing to ensure that the content is clear and understandable to local patients.

In addition, translation companies can also help healthcare companies to keep their medical content up-to-date and consistent on a global scale.

Conclusion: Why is locating medical content important for a healthcare company?

In conclusion, the localisation of medical content is a crucial aspect for healthcare companies seeking to establish themselves in different countries

Localization can improve the accessibility and efficiency of healthcare, ensure regulatory compliance, enhance corporate reputation, and assist in expansion into foreign markets. 

Healthcare companies must therefore invest in the localisation of their medical content to ensure their success in the global healthcare market.

Do not hesitate to call on the medical translation services of our translation company to ensure the successful localisation of your content!

If you have any questions, please feel free to leave a comment below. We are always happy to answer your questions!

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Emeline PADIEU's picture
Emeline PADIEU

Emeline PADIEU is a marketing assistant at AbroadLink Translations and holds a degree in Applied Foreign Languages in English and Spanish. She is currently in her second year of a Master's degree in Applied Foreign Languages, specialising in International Management, International Exchange Techniques at the University of Picardie Jules Verne in Amiens.

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