Why do companies opt for English names?
In the business world, it is becoming increasingly common for many companies to choose English names to represent their brand. This trend is not limited to international companies, but can also be seen among local and national companies. So, what is the reason behind this preference for English in the choice of company names? In this article, we'll take a closer look at the reasons behind this decision.
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One of the main reasons why companies opt for names in English is the universal scope of the language. English has become the main language of international trade, technology and communication. By choosing a name in English, a company can reach a wider audience and address potential customers on a global scale. It also makes the brand easier to understand and recognise internationally.
English is often associated with modernity, innovation and technology. Companies want to project a dynamic and avant-garde image, and using English in their name can contribute to this perception. English terms are often associated with contemporary concepts, which can be attractive to a young, technology-oriented audience.
English is widely taught and understood in many countries around the world. By using English, companies can ensure that their name is understandable to a diverse audience. Names in English often have the advantage of simplicity and conciseness, making them easier to remember. Users are more likely to type and remember names in English, which can lead to more efficient online searches. Better accessibility leads to greater visibility, strengthening a company's online presence.
Companies aspiring to become global brands often use English to reinforce their international brand image. A name in English can create a perception of openness to the world, quality and professionalism, important elements in attracting customers on a global scale. Since the pandemic, the medical sector has grown considerably, and increasingly requires medical translation to translate its content.
Popular culture, particularly through English-language music, film and literature, has a major influence in many countries. English names can be perceived as trendy and fashionable, which attracts consumers' attention. Companies often seek to capitalise on these cultural influences to create memorable brands.
With English being the dominant language for online content, companies that adopt English names can create marketing content that is more easily shared and understood on a global scale. This strategy encourages digital marketing, online advertising campaigns and interaction on social media, boosting user engagement.
Search engines such as Google dominate the process of finding information. Companies understand the importance of appearing at the top of search results to increase their visibility and attract qualified traffic. By using English words in their name, companies increase their chances of being discovered by a global audience searching in English.
Choosing terms in English can also be part of a strategy to select relevant keywords for their sector of activity. Companies anticipate the terms that consumers frequently use in their online searches and incorporate these keywords into their name to maximise their visibility on search engines. This helps to strengthen their position in their field.
By incorporating an SEO dimension into their choice of name, companies are not only targeting a wider audience, they are also looking to strategically maximise their online presence. This considered approach to SEO helps to strengthen the position of companies on the global digital marketplace. So, choosing a name in English becomes an essential part of an overall strategy to conquer both local and international markets. To succeed in your international SEO strategy, it is highly recommended to call on the services of marketing translation specialists.
The choice of company names in English is not simply a question of language, rather it is motivated by strategic and cultural considerations. Companies see English as a way of strengthening their international presence, projecting a modern and innovative image, and creating brands that are easily accessible to a diverse audience. This trend is likely to continue as the business world continues to become more and more international and cross-cultural communication becomes increasingly essential. If you want to develop your brand internationally, we advise you to use translation agencies such as AbroadLink to produce high-quality translations.
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Emeline holds a Master's degree in Applied Foreign Languages, specialising in International Management and International Trade Techniques. She completed her end-of-studies internship at AbroadLink Translations and now works there as a sales and marketing assistant