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Let's give a brief, concise and direct answer: for marketing and market expectations . The term ' AI ' sells. After the generative AI boom in the media, translation companies do not want to appear left behind in the technological wave. Although at one time ' neural machine translation ' (NMT) sounded cutting-edge, today that label is overshadowed by the allure of the acronym 'AI'. As a result,...
At first glance, ' AI-powered translation ' and ' translation AI ' may seem similar, and in practice, many companies use both terms interchangeably. However, we can clarify the distinction between them: [TOC] AI-powered translation Refers to the process of translation while relying on artificial intelligence tools or systems. It implies that the translation is carried out with the help of AI; for...
Behind good text segmentation lie many aspects that make the difference between good and poor project management. Among these, the most important are budget, translation memory management, and translation quality. In this blog, we will address some of these issues, ranging from the most general aspects of segmentation to more specific and technical matters. [TOC] What is segmentation? When we...
As machine translation tools continue to grow in popularity and sophistication, the question arises: what does the future hold for translation agencies in this ever-changing landscape? Translation agencies play an essential role in the provision of high-quality language services, and their importance cannot be underestimated, even in the age of machine translation . In this article, we will...
Have you ever thought about how important it is to have access to television, movies, or even your favourite YouTube channels? There are many people who do not have that luxury. Here's why. One of the main purposes of audiovisual translation is the rapprochement of different cultures and languages. Dubbing and subtitling are tools that allow us to access different types of content regardless of...
If you are involved in international SEO, you may occasionally want to do a Google search to find out how your keywords rank in a particular spot on the world . Below, you may find some ways to do this. First of all, you should know that since 2017 it’s not enough to only type in google.fr or google.it to search in a specific country. Google no longer takes into account the local version used,...
If you are interested in joining the digital age and discovering its endless possibilities, you have come to the right place. Today I’d like to take a closer look at application of Zoom . As can be seen on a daily basis, Zoom is one of the best video conference applications of the 21st century. Although the application is not perfect, part of its success is due to the possibility of creating...
When in 1999, as a translation student, I agreed to review a machine translation on HP servers, I was convinced that machine translation would never be able to come close to human translation . [TOC] For 3 years now, I can no longer say the same . Surely you have heard about " deep learning " and " big data ”. These two concepts are related and are undoubtedly the main characters of the greatest...
In a world where the Internet has become the main driver of economic exchanges, it is essential to broaden your horizons in order to increase your company's turnover abroad. Localization and translation of websites and mobile applications into the most commonly used languages is therefore of utmost importance. The most spoken languages , which are mainly three, do not necessarily have the same...
Any 21st century translator would prefer to be dead than to translate the way it was done in the 1970s. New generations of translators don't think of having to go to a library to consult encyclopaedias or dictionaries that have become filthy from years of use! The typewriter , the professional tool of the library translator, was discontinued in 2011 . It was in this year that the last factory...