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382
Last entries
17/01/2024
International Marketing
Nowadays, the need to create multilingual websites has become a priority for many companies and organisations. Positioning a website in several languages involves more than simply translating the content ; it also requires an in-depth understanding of the technical and cultural aspects, as well as best practice in SEO . In this article, we'll explore the essential steps for effectively...
12/01/2024
International Marketing
In a world in which geographical barriers are disappearing and consumers have access to a multitude of information, advertising translation is emerging as a crucial element in the success of companies. Whether you want to expand your audience, strengthen your presence on the international market or simply better serve a diverse customer base, advertising translation offers considerable advantages...
10/01/2024
International Marketing
In the business world, it is becoming increasingly common for many companies to choose English names to represent their brand. This trend is not limited to international companies , but can also be seen among local and national companies . So, what is the reason behind this preference for English in the choice of company names? In this article, we'll take a closer look at the reasons behind this...
05/01/2024
International Marketing
Globalisation has brought cultures and people from all over the world much closer together, creating a growing demand for online content translation. Whether you want to access relevant information in another language or share your own content with an international audience , knowing how to translate a website is a valuable skill. In this article, we'll explore two main approaches: machine...
03/01/2024
International Marketing
Nowadays, online presence is crucial for any company seeking to prosper on a global scale. However, the language barrier can hamper this expansion. This is where web translation comes in. It is important to bear in mind that not all elements need to be translated, for example your company name or the name of a product, which is not necessary if they are terms that are understood internationally...
25/12/2023
Cultural Differences
The Christmas holiday is celebrated on 25 December. It is the day on which Christians believe Jesus Christ was born and it is a tradition that is celebrated with great enthusiasm every year . The tradition of exchanging gifts at Christmas dates back to the Roman Saturnalia. The Romans gave gifts to each other and decorated their houses with evergreens and lights. The history of St. Nicholas is an...
18/12/2023
Translation
Does your company need a translation service for your website? Here are some things to consider and why you should choose the services of an experienced translation agency . [TOC] Define what you need The first thing is to define what you need. How many languages do you need your website translated into? You can opt for translation into English, Spanish, German, Italian, Portuguese and other...
12/12/2023
Cultural Differences
Stereotypes between countries are often preconceived, simplified and erroneous ideas that have developed over time. They are often the result of a combination of our own experiences, media representations and cultural influences, and can have an impact on global relations. By understanding the mechanisms behind stereotypes, we will be better equipped to build a better future , one in which...
11/12/2023
Cultural Differences
International Migrants' Day is a day of remembrance of the struggles and achievements of migrants. It also serves as a reminder of the importance of recognising the contributions migrants make to society. International Migrants' Day is celebrated on 18 December every year. The date was chosen because it marks the anniversary of the 1951 Convention relating to the Status of Refugees and its 1967...
05/12/2023
International Marketing
In the age of digital transformation, businesses face a range of opportunities, but also challenges, when it comes to reaching a global audience . We'll be exploring technological advances, ubiquitous social media and the rise of international e-commerce. [TOC] Digital transformation Digital technology has changed the way companies approach international marketing strategies, opening up new...