488
488
Last entries
05/07/2024
Translation
In a world in which commercial borders are becoming increasingly blurred, translation is proving to be a strategic asset for ambitious companies looking to expand internationally. Each sector presents unique challenges that require specific translation skills to ensure clear and effective communication . Here are eight sectors in which translation is not only beneficial, but often essential. [TOC...
28/06/2024
International Marketing
The organisation of UEFA Euro 2024 is not limited to logistical and sporting aspects . Considerable work is also devoted to the preparation of official documents, press releases and manuals in order to ensure precise multilingual communication . This translation process ensures that information is accessible to a diverse international audience . Let's take a look at the main challenges this...
21/06/2024
Business Abroad
Translating your content into Spanish can transform your business by enabling it to reach a huge and diverse market. Spanish opens up unique opportunities to improve online visibility, strengthen customer confidence and facilitate international expansion . This article explores ten key reasons why adopting Spanish in your content strategy is a wise investment to boost your growth and overall...
14/06/2024
International Marketing
Today, Friday 14 June, marks the kick-off of Euro 2024 in Germany, one of the most eagerly awaited sporting events of the year. Each edition proves that the Euros are an unmissable event, followed by millions of fans around the world. Effective, multilingual media coverage is therefore essential to reach a diverse international audience . Translation agencies play a crucial role in this process,...
07/06/2024
Did you know...?
The world of translation is not limited to words; it also encompasses cultures, histories and traditions . One question that often puzzles our clients is why some languages are read from left to right and others from right to left . In this article, we explore this fascinating question by delving into the historical, practical and cultural roots of these differences. [TOC] The historical roots...
06/06/2024
DTP and Graphic Design
The TMX format has become the standard for exchanging translation memories between translation systems, even those installed on different operating systems. In 2007, when our current marketing director wrote the article " Testing the implementation of the TMX standards " in Multilingual , most programmes allowed the use of the .txt format created in the version available at the time of RWS Trados...
31/05/2024
Business Management
Efficient workflow management is crucial for multinational companies aiming to maintain competitiveness in a global market. Your ability to manage documents efficiently can profoundly impact your operational success. With operations spread across different countries, managing workflows effectively becomes a challenge that requires innovative solutions and a streamlined approach. This is where...
31/05/2024
DTP and Graphic Design
Communication between companies from different cultures and languages has become a common necessity today. It is crucial for companies seeking to expand internationally to understand the linguistic and cultural particularities of their target markets. One of these often overlooked particularities is the reading direction. Did you know that some cultures read from right to left ? This detail may...
27/05/2024
Business Management
Customer relationship management (CRM) software has become an essential part of business management. This powerful tool brings together all the company's information and offers numerous advantages for continually optimising performance and efficiency. For example, it is possible to combine this software with the company's virtual telephony . As both work via the Internet, their connection will...
24/05/2024
Cultural Differences
[TOC] Introduction Communication is a fundamental aspect of human interaction, but it varies considerably from one culture to another. Understanding these differences is essential to avoid misunderstandings and promote smooth exchanges in an intercultural context. This article explores how cultures communicate differently, both verbally and non-verbally, and suggests strategies for successfully...