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Last entries
10/10/2023
International Marketing
Adapting to local search algorithms is essential to optimise your online presence on global markets. Here are a few SEO tips to help you adapt to local search algorithms and improve your visibility in global search engines : [TOC] Translation and cultural adaptation of content SEO web translation includes the precise conversion of keywords and content for various languages. Cultural adaptation...
09/10/2023
Translation
As technology has evolved, several sectors have experienced significant changes. One of the sectors that has undergone most changes in recent years is medicine. This is demonstrated by the emergence of telemedicine . [TOC] What is telemedicine? Basically, it refers to the services provided by health professionals without the need to attend a consultation in person . In other words, everything...
05/10/2023
AbroadLink News
On 14 November our marketing director, Josh Gambín , will be sharing his knowledge and experience regarding compliance with the language requirements of Regulation 2017/745 on medical devices and Regulation 2017/746 on vitro diagnostic medical devices . If we ask Chat GPT what tcworld and tekom are, it will tell us: “ tcworld and tekom are two organisations that are closely related with the...
03/10/2023
International Marketing
For a global brand, creating consistency on diverse markets is a complex challenge, but it is essential to ensure a strong and recognisable presence on a global scale. Here are some key strategies for achieving this objective: [TOC] Defining a solid brand identity This identity must serve as the basis for all branding activities, whatever the market. Here are the key points: Mission : purpose and...
02/10/2023
Translation
Video game localisation is the process of adapting a video game for different regions. This includes translating the game text, editing cultural references to make them appropriate for a certain region, and modifying certain aspects of the game to comply with the rules of that region. The localisation process can be divided into two main stages: translation and quality control . The translation...
29/09/2023
Business Management
When you want to stand out from the crowd, embrace the values of our time and initiate a sustainable conversion, you're ready to embark on a Corporate Social Responsibility approach. That said, a CSR policy cannot be improvised, and requires the collaboration and training of your professional ecosystem. [TOC] Open up a dialogue One of the pillars of CSR is respect for people . When you want to...
25/09/2023
Cultural Differences
Do you want to translate a text and don't know whether to choose Dutch or Flemish? This is normal, as they are two variations of the same language, and in order to be able to decide, it is necessary to have in-depth knowledge of their differences. [TOC] Dutch in the Netherlands and Belgium Dutch is a language spoken in the Netherlands and Belgium and its vocabulary is influenced by other...
18/09/2023
Translation
30 September is International Translation Day . The reason for this date is none other than to coincide with the celebration of its patron saint, Saint Jerome. This character, who lived in the 4th century, had a rich culture, and was one of the people in charge of translating the bible and the sacred scriptures from their original languages into Latin. Yes, Saint Jerome was the first translator...
11/09/2023
Cultural Differences
Rosh Hashanah is the Jewish New Year and the first of two major holidays celebrated in Judaism. It falls on the first and second day of Tishrei, according to the Hebrew calendar. The name Rosh Hashanah means first day of the year in Hebrew. The holiday celebrates God's creation of humanity, as well as his judgement and forgiveness of sins. In 2023, it will be held between 15 and 18 September,...
04/09/2023
Translation
French is one of the most widely used languages in the world, and as such, we have written this article to give you some interesting facts about the language. Like Spanish, Italian or German, the French language generates a great deal of expectation, and is a language spoken on five continents . Learn about the most interesting curiosities of the French language. [TOC] French curiosities that you...