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International marketing: local strategy

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  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property EntityTranslationUserHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
  • Deprecated function: Creation of dynamic property MediaEntityTranslationHandler::$revisionId is deprecated in EntityTranslationDefaultHandler->setEntity() (line 1013 of sites/all/modules/entity_translation/includes/translation.handler.inc).
Business Abroad
Published on 14/05/2021

It is crucial to have a deep understanding of the societies of the countries you work with or operate in, due to the many cultural differences involved.

In this article, we will look at some aspects to consider in order to better adapt your marketing strategy to the international market.

Índice de contenidos

Index of contents

Index du contenu

Inhaltsverzeichnis

Indice dei contenuti

  1. Mastering the language to adapt to the market
  2. Different colours and symbols in different countries
  3. Beware of cultural clashes
  4. Do not touch what is sacred 
  5. Analysing differences in living conditions
  6. Conclusion

1. Mastering the language to adapt to the market

Mastering the language to adapt to the market

In order to adapt the foreign language as best as possible to the market, understanding the nuances it conveys is essential For a French woman visiting Spain, she will be pleasantly surprised to see that "Auchan" is known as "Alcampo". 

The name Alcampo not only sounds completely Spanish, but it is also the direct translation of the brand "Auchan". On one hand, "champ” (countryside) is pronounced in French as "chan” and translates to "campo" in Spanish. On the other hand, "au” (to the) in French can be translated as "al", so "Auchan" equals "Au champ" equals "Alcampo” (to the countryside). Simple and effective! 

Word plays, slogans, and expressions must be understandable and appropriate to the society’s customs and ways of life. Furthermore, humour must be used with caution. That is why it is always a good idea to leave this task in the hands of professional translators.

For this reason, professional translation agencies work with native translators specialised in advertising and marketing to assist our clients in their international marketing strategy.

2. Different colours and symbols in different countries

Different colours and symbols in different countries

Colours and symbols should not be overlooked either. Depending on the country, colours do not have the same meaning. For example, white is associated with mourning in China, while in most Western societies it is the colour black.

The delivery company UPS has made some mistakes when internationalising in Europe.

Particularly in Germany, where the brown uniform of the delivery drivers was poorly received because it reminded people of the "Brownshirts", a group linked to the Nazi regime.

3. Beware of cultural clashes

Beware of cultural clashes

It is also important to take into account cultures and traditions to avoid offending a community, and it would be advisable to adapt your promotion strategies to the country you are in. 

For example, major brands H&M or Galeries Lafayette in Dubai offer promotions during the Eid holiday period, which marks the end of Ramadan in Islamic tradition.

4. Do not touch what is sacred 

Do not touch what is sacred

Respect for the country's religion must also be considered. Take for example McDonald's, which replaced beef in its burgers with lamb because cows are considered a sacred animal in India.

The local environment and specific tastes of each country are elements to consider in order to attract a population that already has specific customs.

Looking back at the example of McDonald's, the fast food chain adapts its sandwiches according to each country’s cuisine, which is why you can find McBaguette in France or McKebab in Israel.

5. Analysing differences in living conditions

Analysing differences in living conditions

The standard of living, social security, and purchasing power of consumers are decisive factors for setting the price of a product or service. 

If we compare healthcare systems, we will realise that not all countries are the same.

For example, some patients from certain countries will have to pay more for a dental prosthesis than others. Therefore, it will be advisable to adjust prices according to these circumstances.

6. Conclusion

Conclusion


Considering all these factors help in attracting foreign customers. 

Therefore, knowing, understanding, and adapting to customers are crucial steps for internationalisation and also allow for developing creativity. 

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Sana Tayssir's picture
Sana Tayssir

Marketing and sales assistant at AbroadLink Traductions. Sana Tayssir is currently in her second year of a Master's degree in English at the University Jean Moulin Lyon 3. She also holds a Bachelor's degree in English language, literature and civilization.

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