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Last entries
06/11/2023
International Marketing
Before going into the peculiarities of the target market, it is best to define what it is. The target market can be defined as the set of clients targeted by a company's service or products . Each target market has its own characteristics and needs, which must be known and defined in order to develop a good communication strategy. For example, a translation agency will have a target market as...
31/10/2023
International Marketing
The new social media platforms have led to an unprecedented communications revolution. These emerging platforms have rapidly taken over the world, transforming the way we share information and build relationships. In this article, we will examine the influence of these new platforms on our behaviour and social interactions. [TOC] Evolution of forms of communication Nowadays, there are innovative...
24/10/2023
International Marketing
[TOC] Adapting a marketing campaign to a local market Understanding local culture : Knowing the values, beliefs, traditions and behaviours specific to the region helps us to better understand expectations. In this way, the campaign is more likely to generate positive engagement with the target audience. Starbucks, for example, has decided to open a shop in Beijing. Their marketing plan was based...
23/10/2023
Cultural Differences
An official language is one that may be used in the acts of government of any state. At some point, you've probably wondered which country has the most official languages. We have the answer in this article, and it's sure to surprise you. Bear in mind that some countries have official languages for their entire territory , while others give official status to another language, but only in certain...
17/10/2023
International Marketing
In the world of marketing, colours play a crucial role. They enable the creation of a visual identity and facilitate communication with consumers. However, they have deep cultural meanings that vary from one society to another. Harmonising colours, cultures and marketing is a challenge for global companies. In this context, it is essential to understand how colours are perceived and interpreted...
16/10/2023
Cultural Differences
Words have great power in our lives, both to communicate and to remember. AbroadLink tells you how they shape our memories and why they are so powerful. We often forget that words have power. They can change the course of history, they can bring people together and they can pit people against each other. They are a weapon that can stir any conscience or be a stimulus in a moment of low spirits...
10/10/2023
International Marketing
Adapting to local search algorithms is essential to optimise your online presence on global markets. Here are a few SEO tips to help you adapt to local search algorithms and improve your visibility in global search engines : [TOC] Translation and cultural adaptation of content SEO web translation includes the precise conversion of keywords and content for various languages. Cultural adaptation...
09/10/2023
Translation
As technology has evolved, several sectors have experienced significant changes. One of the sectors that has undergone most changes in recent years is medicine. This is demonstrated by the emergence of telemedicine . [TOC] What is telemedicine? Basically, it refers to the services provided by health professionals without the need to attend a consultation in person . In other words, everything...
03/10/2023
International Marketing
For a global brand, creating consistency on diverse markets is a complex challenge, but it is essential to ensure a strong and recognisable presence on a global scale. Here are some key strategies for achieving this objective: [TOC] Defining a solid brand identity This identity must serve as the basis for all branding activities, whatever the market. Here are the key points: Mission : purpose and...
02/10/2023
Translation
Video game localisation is the process of adapting a video game for different regions. This includes translating the game text, editing cultural references to make them appropriate for a certain region, and modifying certain aspects of the game to comply with the rules of that region. The localisation process can be divided into two main stages: translation and quality control . The translation...