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Last entries
21/07/2021
Interpreting
As I've mentioned in many of my blogs, Zoom is one of the most advanced video conferencing applications on the market today. Does this mean the application is perfect? No, it simply means that if you're looking for good value for money, Zoom is definitely the option you should choose . If you're wondering why, I'll explain briefly. Zoom not only offers the possibility of holding online meetings...
19/07/2021
International Marketing
Transcreation is a new concept introduced in the 20th century, which consists of the desire to make more use of the creative spirit of translators in order to strengthen the local dimension of translations. Unlike traditional marketing translation , it focuses on creating a new message for a target audience of a different culture, rather than trying to translate advertising messages literally...
16/07/2021
Translation
The medical tourism market is estimated at $60 billion worldwide in 2019. It is expected to continue to grow and reach USD 140 billion by 2026. The globalisation of the healthcare market is increasingly visible and this does not disappoint stakeholders. The economic interests have transformed medical tourism into priority in some countries. [TOC] 1. What is medical tourism? Many patients choose...
14/07/2021
International Marketing
To understand the importance of translation in successful digital marketing actions , we must first understand what digital marketing actually is. Digital marketing consists of a set of strategies aimed at highlighting the added value of a product or service for its promotion and sale. For example, it is widely used in the world of e-commerce,. Specifically, inbound marketing strategies are...
12/07/2021
International Marketing
Writing high-quality informative content is essential in content marketing strategies. However, for this content to be visible to everyone, promoting it is fundamental. Indeed, what is the point of writing a good article if no one is going to read it? When we think about content promotion in digital marketing , we usually first think of social media marketing. While it is true that it can provide...
09/07/2021
Translation
Chinglish is the English language influenced by Chinese vocabulary and grammar. It can be difficult to translate from Chinglish.
07/07/2021
Translation
Whether you work for a large multinational translation company or a small agency, it is the translators in their soliloquy at the computer who are the real architects of a good translation . The general public.knows little about the translation profession. When most people think of a translator, they think of a literary translator. However, the market for editorial translation is very small...
05/07/2021
Translation
The differences between American English and Canadian English are not very pronounced, but they do exist. There is mainly a difference in accent.
02/07/2021
Translation
Although it may seem like a recent phenomenon, the truth is that machine translation first appeared as early as the 1950s. Over the years, machine translation systems have evolved considerably, to the point where some believe it will eventually replace the work of professional translators . But to what extent is this true? To answer this question, we must first understand what machine translation...
30/06/2021
International Marketing
Globally, the undisputed champion of social networks is Facebook . However, it is far from being the most popular in Russia , where another national network is preferred: Vkontakte . If you have ever been on Vkontakte, you will have noticed that it looks a lot like Facebook. However, there are differences. This social network leads in the number of users in Russia . Also present in Belarus,...
