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19/07/2021
International Marketing
Transcreation is a new concept introduced in the 20th century, which consists of the desire to make more use of the creative spirit of translators in order to strengthen the local dimension of translations. Unlike traditional marketing translation , it focuses on creating a new message for a target audience of a different culture, rather than trying to translate advertising messages literally...
14/07/2021
International Marketing
To understand the importance of translation in successful digital marketing actions , we must first understand what digital marketing actually is. Digital marketing consists of a set of strategies aimed at highlighting the added value of a product or service for its promotion and sale. For example, it is widely used in the world of e-commerce,. Specifically, inbound marketing strategies are...
12/07/2021
International Marketing
Writing high-quality informative content is essential in content marketing strategies. However, for this content to be visible to everyone, promoting it is fundamental. Indeed, what is the point of writing a good article if no one is going to read it? When we think about content promotion in digital marketing , we usually first think of social media marketing. While it is true that it can provide...
30/06/2021
International Marketing
Globally, the undisputed champion of social networks is Facebook . However, it is far from being the most popular in Russia , where another national network is preferred: Vkontakte . If you have ever been on Vkontakte, you will have noticed that it looks a lot like Facebook. However, there are differences. This social network leads in the number of users in Russia . Also present in Belarus,...