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Last entries
16/06/2021
Translation
You have probably seen English advertisement on TV, on packaging or on the street. The use of Anglicisms is increasing in French society, but especially in the marketing field . You may be wondering why everyone is so obsessed for Shakespeare's language on billboards, in the press, on the radio, on TV and, of course, on the Internet. [TOC] 1. The reason for the English success Many professionals...
14/06/2021
Translation
A patent filed in a single country protects the invention in that country only. In today's world, if you want to expand your business abroad and adequately protect your rights internationally, it is essential to translate your patents. [TOC] Here are 4 key factors to consider when choosing a translation agency to ensure that your patent translations are of high quality. 1. Hire a translation...
11/06/2021
Translation
Obviously, the efficient use of resources is one of the keys to the success and survival of any company. The translation of manuals and IFUs may represent a major expense for manufacturers of capital goods. However, it’s possible to reduce the costs of manual translations . Remember that not all strategies below will work for every case. As general rule we can say that the more translation...
02/06/2021
Translation
Before answering this question, let me tell you that postediting is the translation of the 21st century , or, in the marketing terms of some translation companies, it’s translation 2.0. Postediting is a way of spontaneous translation which new generations of translators are taught at universities and, at the same time, the way of translating that the translators of the last century detest . On...
31/05/2021
Translation
In English, we use the expression “It’s all Greek to me” when something sounds confusing or incomprehensible. However, a Greek person—and many other Europeans for that matter—would say the same expression but with Chinese ! In reality, we should not speak of Chinese, but of Chinese languages, as there are 7 main families of Chinese languages with various dialects (the figures vary according to...
26/05/2021
Translation
White papers are an essential communication tool for promoting your company and form part of inbound marketing strategies. In this article, you will see their benefits to use them optimally for lead generation . [TOC] 1. What is a white paper? A white paper is a professional document written by a company. This digital communication medium provides information and/or advice to its reader on a...
18/05/2021
Translation
Technical manuals have a purely functional purpose and do not form part of what we would call great literature. However, it must be acknowledged that they are essential in today's world of devices, intelligent systems and software. Moreover, they also have a legal purpose. [TOC] Technical manuals must comply with the established standards for the technical documentation of products. Their...
11/05/2021
Translation
Although the discipline is relatively young, for a long time video game translation (or localisation in industry jargon) was entrusted to players rather than professional translators. Nowadays, video game localisers are increasingly specialised in their field, and some even work in a translation agency that receives direct commissions from game publishers. The differences between standard...
07/05/2021
Translation
If your company has already been looking for a translator to revise/edit a text that was translated in-house, you may have some experience of how difficult it can be to find one. Without having official statistics, I would say that most translators, if given the choice between doing a translation job or an editing job (revision), they would choose translation . On the contrary, only very few...
27/04/2021
Translation
There is no doubt that free online translation tools are making great strides and are regularly used for understanding texts in unknown languages. Unfortunately, for translations that are to be published or sent to third parties in a professional context, it is better to think twice. Here are 3 good reasons to avoid free online translation , which I have chosen among many others. [TOC] 1. Avoid...