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Last entries
14/07/2025
International Marketing, Translation
[TOC] Inclusive language not only respects diversity, it also shapes people's perception of the world. By avoiding stereotypes, it offers fairer and more respectful communication, which is essential in this era of multiculturalism and global marketing. The theory of linguistic relativity proposes that the language and words we use influence our behaviour and thoughts. For example, the third-...
30/08/2024
International Marketing
Today, more than ever, translation plays a crucial role in international relations . Interactions between countries, whether diplomatic, economic, cultural or humanitarian, require clear and precise communication. Professional translation agencies are fundamental in this process, providing essential services to overcome language barriers and facilitate mutual understanding . We explain why...
14/06/2024
International Marketing
Today, Friday 14 June, marks the kick-off of Euro 2024 in Germany, one of the most eagerly awaited sporting events of the year. Each edition proves that the Euros are an unmissable event, followed by millions of fans around the world. Effective, multilingual media coverage is therefore essential to reach a diverse international audience . Translation agencies play a crucial role in this process,...
05/01/2024
International Marketing
Globalisation has brought cultures and people from all over the world much closer together, creating a growing demand for online content translation. Whether you want to access relevant information in another language or share your own content with an international audience , knowing how to translate a website is a valuable skill. In this article, we'll explore two main approaches: machine...
03/01/2024
International Marketing
Nowadays, online presence is crucial for any company seeking to prosper on a global scale. However, the language barrier can hamper this expansion. This is where web translation comes in. It is important to bear in mind that not all elements need to be translated, for example your company name or the name of a product, which is not necessary if they are terms that are understood internationally...
05/12/2023
International Marketing
In the age of digital transformation, businesses face a range of opportunities, but also challenges, when it comes to reaching a global audience . We'll be exploring technological advances, ubiquitous social media and the rise of international e-commerce. [TOC] Digital transformation Digital technology has changed the way companies approach international marketing strategies, opening up new...
28/11/2023
International Marketing
Engaging a global audience on social media requires a considered strategic approach, given the cultural, linguistic and behavioural differences between different regions of the world. Here are a few strategies to consider to maximise your social media campaign: [TOC] Understand your audience Before you start, carry out in-depth research into the cultural preferences, online habits and behaviours...
21/11/2023
International Marketing
In an increasingly connected world, international marketing plays a key role. Companies are expanding into international markets to conquer new territories , creating opportunities, but also complex moral and ethical challenges. Ethics are the essential moral values that guide good commercial and strategic practice . We'll look at the ethical complexities facing companies, their marketing...
17/11/2023
International Marketing
In a world where borders are disappearing and travellers are exploring more and more destinations, the tourism sector is emerging as one of the most dynamic and diverse pillars of the global economy. The continuing boom in international travel has opened up new opportunities for tourism businesses, but it has also posed a major challenge: how can a business stay relevant and attractive in such a...
10/11/2023
International Marketing
The rise of the Internet has broken down geographical barriers, enabling companies to reach customers all over the world. However, to really take advantage of this potential, you need to speak the language of your target audience. Internet users are more likely to stay on a website that is in their mother tongue, which means that offering a multilingual experience can be the key to keeping the...