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Last entries
12/12/2023
Cultural Differences
Stereotypes between countries are often preconceived, simplified and erroneous ideas that have developed over time. They are often the result of a combination of our own experiences, media representations and cultural influences, and can have an impact on global relations. By understanding the mechanisms behind stereotypes, we will be better equipped to build a better future , one in which...
05/12/2023
International Marketing
In the age of digital transformation, businesses face a range of opportunities, but also challenges, when it comes to reaching a global audience . We'll be exploring technological advances, ubiquitous social media and the rise of international e-commerce. [TOC] Digital transformation Digital technology has changed the way companies approach international marketing strategies, opening up new...
04/12/2023
Cultural Differences
With colonization and migration, people of different nationalities and languages had to work together. However, due to language barriers, communication was often difficult. This is why many social groups worldwide have created Pidgin languages - simplified codes enabling basic communication for work and survival. [TOC] What are Pidgin languages? Pidgin languages result from interactions between...
28/11/2023
International Marketing
Engaging a global audience on social media requires a considered strategic approach, given the cultural, linguistic and behavioural differences between different regions of the world. Here are a few strategies to consider to maximise your social media campaign: [TOC] Understand your audience Before you start, carry out in-depth research into the cultural preferences, online habits and behaviours...
27/11/2023
Cultural Differences
Each language is born as a natural evolution between previous languages and different cultures that require new forms of communication. Creole languages are a category of languages that have emerged throughout history as a result of the mixture of different languages , especially those of Latin influence such as Spanish, Italian or Portuguese, although influences from languages such as German or...
21/11/2023
International Marketing
In an increasingly connected world, international marketing plays a key role. Companies are expanding into international markets to conquer new territories , creating opportunities, but also complex moral and ethical challenges. Ethics are the essential moral values that guide good commercial and strategic practice . We'll look at the ethical complexities facing companies, their marketing...
20/11/2023
Translation
In case you didn't know, German is the second most widely spoken language in Europe after English. Specifically, almost 100 million people speak German. To give you an idea, it is considered an official language in Austria, Liechtenstein, Luxembourg, Belgium and Switzerland, as well as in Germany, of course. It is therefore safe to say that those who know both German and English will be able to...
17/11/2023
International Marketing
In a world where borders are disappearing and travellers are exploring more and more destinations, the tourism sector is emerging as one of the most dynamic and diverse pillars of the global economy. The continuing boom in international travel has opened up new opportunities for tourism businesses, but it has also posed a major challenge: how can a business stay relevant and attractive in such a...
10/11/2023
International Marketing
The rise of the Internet has broken down geographical barriers, enabling companies to reach customers all over the world. However, to really take advantage of this potential, you need to speak the language of your target audience. Internet users are more likely to stay on a website that is in their mother tongue, which means that offering a multilingual experience can be the key to keeping the...
07/11/2023
International Marketing
Influencer marketing in global campaigns involves working with influencers to promote products, services or messages on a global scale. This strategy relies on the reputation and followers of influencers to reach specific audiences in different parts of the world. We'll look at the definition and selection of influencers, how an influencer campaign works and why it's important. Then we'll look at...