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493
Last entries
05/08/2019
Business Management
Managing projects that involve the translation of languages we do not know is a real challenge. When these languages use an alphabet other than the Roman alphabet, the challenge is even greater. Chinese is one of those cases where the alphabet will make us feel totally disoriented. Learning Chinese with the sole aim of being able to manage translation projects is totally unfeasible. However, you...
29/07/2019
Project Management
As the economy continues to become digitalised, having a presence on social media is an increasingly important marketing strategy in today’s globalised world. If your company is a B2B with an international focus, that is, you offer your services or products to other companies worldwide, having a presence on LinkedIn is essential to make the most of the digital world. In this blog, I share my...
24/07/2019
Translation
Globalisation has completely changed the way a product is sold. Entering the international market poses a challenge for marketing. We must not only consider whether the product is suitable for a specific country, but also how to sell it so that it appeals to the consumer. Having an external translation agency or an in-house team of translators for the marketing department becomes essential...
29/05/2019
DTP and Graphic Design
Although there are still marketing departments that send Word documents for translation of documents created in InDesign , many of them are already aware of the possibility of sending InDesign files directly for translation. Today all computer assisted translation programs used by professional translators and translation companies have the ability to filter text from InDesign files. This process...
20/05/2019
Language Technology
Yesterday, changing the dial of the radio fleeing from advertising, I arrived at BBC Radio 2 where they argued that we live in a world of constant and rapid change, where nothing remains stable and where things arrive and then leave. This reflection was made in relation to music, but is directly transferable to many professional areas. I am sure that if you think about your own profession and...
10/05/2019
AbroadLink News
Our quality system based on ISO 9001 was five years old last November, so it was a good time to continue moving towards a deeper quality management and audit of our processes. Since the end of last year, our quality manual contains the procedures that have enabled us to successfully overcome the audits of the ISO 13485 and ISO 17100 certifications. [TOC] Why a Medical Device Quality Standard in a...
04/02/2019
Translation
All translation and interpreting professionals agree that the fields of legal, judicial and sworn translation require specialised knowledge, a high degree of skills and a firm ethical commitment. Nevertheless, and despite the recent transposition of Directive 2010/64/EU to its legal system, Italy (like other countries) lacks regulations to adequately guarantee the training and professionalism of...
20/01/2019
Business Abroad
An efficient SEO (search engine optimization) strategy, or what is also known as organic positioning, is composed of many elements. Website content is one of the most important elements. Quality content, content growth and the appropriate use of our keywords are indispensable to appear on Google’s first page. In this post, I will talk about some of the key elements to take into account, so that...
16/01/2019
Business Management
What do these professionals have in common: quality, professionalism and reliability. The translation profession is vulnerable, and while it is true that university studies in translation offer a certain degree of quality, so does long-standing experience as a translator. The road is made by walking... [TOC] But, how can you select and separate the real professionals from the opportunists? No,...
10/01/2019
Project Management
A multilingual project is always a challenge of coordination and of working in different time zones and with translators from different cultures. The ambitious goal of MyKronoz to become a world reference in the manufacture of smart watches has led this manufacturer to create a dream design that sells internationally. Translating the app from its original English into French, German, Italian,...