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Last entries
23/03/2018
Interpreting, Translation
A professional translator and interpreter for over thirty years, Jean-Marie Le Ray has carved out a niche in the translation market. Passionate about his profession, he seized the various opportunities that our field offers by combining translation and interpreting with operating a consultancy specialising in linguistic web content and marketing. But that's not all! He is also a lecturer for...
20/03/2018
Translation
Nowadays it is widely accepted that in 50 years China will be the greatest economic and military strength in the world. What is already clear is that China is the “world’s factory” and, although there may be doubts as to the quality of the products manufactured in China, it is a well-know fact that the majority of the big European and American brands manufacture in China. Nobody would question...
08/03/2018
Language Technology
The Consumer Electronics Show (CES) 2018 closed its doors in Las Vegas a few weeks ago. Over 3,900 exhibitors displayed the global trends in the field of innovation at the largest technological fair of the year. The development of artificial intelligence in the field of languages and wearable technology particularly caught our attention. One of the latest developments is about to become a...
19/02/2018
Translation
The American continent as a whole is one of the most dynamic regions in the world and its economy grows on a par with its imports (+10% in 2017) and exports. Economic collaboration between both regions is a priority for the European Union, as demonstrated by the free trade agreement that will soon enter into force with Mercosur (Argentina, Brazil, Paraguay and Uruguay). [TOC] If you’re thinking...
13/02/2018
Business Abroad
More than five hundred years after the arrival of the Spanish language in Latin America, it has developed quite differently on the two sides of the Atlantic. When travelling to a Spanish speaking country on the American continent, including the United States, the differences between European and Latin American Spanish can lead to often funny, sometimes embarrassing and, in some cases, irreparable...
07/02/2018
Business Abroad
If you had a full tool box, you wouldn’t dream of tightening a screw with a saw, or cutting a piece of wood with a screwdriver. It is abundantly clear that in each case you would use the correct tool, making your job easier and preventing unwanted situations. [TOC] International trade provides us with a series of tools which, when used correctly, make certain procedures much easier, just like the...
22/01/2018
Business Abroad
If you are a professional, business owner or entrepreneur and you are looking for opportunities abroad, you may have already considered learning one or several languages. This will give you an edge when dealing with customers and suppliers and is one of the keys to success. However, before you start, you must ask yourself the following question: Which are the most useful languages when breaking...
03/01/2018
Translation
Many multinational companies, along with those that have an international strategy, include Portuguese as the language to be employed to access the markets of Portugal and Brazil. Both countries have significant linguistic and cultural differences, which have ultimately led to a reform of written Portuguese. Far from simplifying the task of translators, this attempt to standardise the language...
20/12/2017
Translation
For many prestigious companies it is essential to maintain uniformity in the terminology employed and in the use of language for reasons of identity or branding, marketing or corporate strategy. Terminological consistency is one of the keys to cohesion between a company’s different textual mediums. What image would a company project if it uses different terms to refer to the same thing, when...
28/11/2017
Language Technology
[TOC] Understanding the difference between machine translation and computer-assisted translation is essential Automatic translation refers to translation carried out entirely by a computer programme, among which we can highlight Google Translator as the best known. Computer-assisted translation service , on the other hand, is any translation carried out by a translator. This translator uses...