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Last entries
12/11/2020
Translation
Translation errors in the marketing sector are a good example of what is best to avoid in order not to seriously harm the development of brands and companies abroad. The literal translation of brands or advertising slogans can have serious consequences on the corporate image . There are many such translation errors in the marketing industry today and we wanted to share some of the funniest ones...
10/11/2020
Translation
Among the techniques for checking the quality of a translation, back translation is one of the most effective . It can be said that it gives good results and avoids falling into false friends, among other translation errors. Back translation should be carried out when we do not know the target language and want to know the content of the translation . It is therefore useful in any professional...
05/11/2020
DTP and Graphic Design
PDF files are one of the most widespread formats for displaying text content in documents. This is why it is often the only format we have for translating a contract, a brochure, a data sheet or a user manual . However, PDF files are only content exchange files. In fact, PDF stands for Portable Document Format. The only purpose in life of a PDF file is that we can see it and share it without...
03/11/2020
Translation
Like humans, languages are not immortal. Of the approximately 7,000 languages (a very rough figure) spoken today, UNESCO estimates that about half are in danger of extinction in the short term. Why are we still concerned about dead languages in the 21st century and why do we need to translate them? [TOC] What does it mean when a language is dead? A dead language is a language whose last native...
29/10/2020
Business Management
You've probably been thinking for a long time about what to name your brand. This is normal, since the good development of your company can depend on the success of your brand in the local market . Customers will identify you with your brand name and will receive the various messages devised in your marketing department under this name. [TOC] The name of your brand represents you, it is your...
27/10/2020
Interpreting
In these times of Covid, I bring you another programme that greatly facilitates our clients’ work when holding conferences , webinars, virtual meetings, etc. Just like Zoom , which we already discussed in the blog " Interpreting on Zoom ", WebSwitcher allows you to create and attend virtual meetings and conferences and to follow these events in various languages , thanks to its interface for...
20/10/2020
Translation
Adapting your mobile application to international markets by translating it into several languages will bring you nothing but advantages. Translation can certainly help you increase the number of installations of the application on mobile devices and thus increase your turnover exponentially. [TOC] If you are already earning income with a mobile application available in one language, you have the...
13/10/2020
Business Management
There are many professional translation services in Madrid to translate your documents. Each translation agency will offer you different services with different quality and features . [TOC] In this article we want to explain to you what makes a good professional document translation service , in order to help you make the best choice for your next project. Professional translation of documents:...
08/10/2020
We all know, the world is becoming more and more digital and this process is going faster and faster. If it was fast before the Covid-19 pandemic, now, in the “new normality”, it's speeding up. The interpretation (or oral or spoken translation) industry is one of many industries that have been affected by this new reality and have had to adapt. Let's make a brief introduction of these two basic...
01/10/2020
Business Abroad
Beyond the categorical claims of aggressive salesmen with penetrating eyes that ensure perfect translations from their translation agencies, translation still has a lot of art and little science . In this scenario, perfection is hard to achieve. What is indeed possible is to get professional quality translations . It's all about processes, tools and human capital. This is where your distributors...
