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Last entries
20/03/2018
Translation
Nowadays it is widely accepted that in 50 years China will be the greatest economic and military strength in the world. What is already clear is that China is the “world’s factory” and, although there may be doubts as to the quality of the products manufactured in China, it is a well-know fact that the majority of the big European and American brands manufacture in China. Nobody would question...
08/03/2018
Language Technology
The Consumer Electronics Show (CES) 2018 closed its doors in Las Vegas a few weeks ago. Over 3,900 exhibitors displayed the global trends in the field of innovation at the largest technological fair of the year. The development of artificial intelligence in the field of languages and wearable technology particularly caught our attention. One of the latest developments is about to become a...
07/02/2018
Business Abroad
If you had a full tool box, you wouldn’t dream of tightening a screw with a saw, or cutting a piece of wood with a screwdriver. It is abundantly clear that in each case you would use the correct tool, making your job easier and preventing unwanted situations. [TOC] International trade provides us with a series of tools which, when used correctly, make certain procedures much easier, just like the...
03/01/2018
Translation
Many multinational companies, along with those that have an international strategy, include Portuguese as the language to be employed to access the markets of Portugal and Brazil. Both countries have significant linguistic and cultural differences, which have ultimately led to a reform of written Portuguese. Far from simplifying the task of translators, this attempt to standardise the language...
20/12/2017
Translation
For many prestigious companies it is essential to maintain uniformity in the terminology employed and in the use of language for reasons of identity or branding, marketing or corporate strategy. Terminological consistency is one of the keys to cohesion between a company’s different textual mediums. What image would a company project if it uses different terms to refer to the same thing, when...
23/05/2017
Business Abroad
The attacks on New York City on September 11, 2001 changed all of our lives. This attack to the world's financial centre called into question all the security procedures in place at the time with regard to international transit in people and goods. This fact is undoubtedly the origin of the creation of the figure of the Authorized Economic Operator at European level and of the advantages that...
28/03/2017
Language Technology
Translation is an activity that lends itself easily to professional intrusion , after all anyone with a computer and knowledge of a second language can translate . However, there are people that have academic training in translation and earn a living by translating, dedicating themselves completely to this activity. It is no less true that there are people who, due to circumstances in their life...
23/03/2017
DTP and Graphic Design
Years ago Sysfilter came into my life, and I can ensure you that it is one of the best investments we have made in the company. [TOC] It provides DTP operators with a tool that, I would say, is essential in the day-to-day operations of the translation industry and, of course, of multilingual layout (or DTP if you prefer). Extracting texts for translation For those of you who aren't familiar with...
17/03/2017
Cultural Differences
If you go to Japan on business, it's important to bear in mind certain cultural differences and customs in order to avoid any embarrassing situations . Whether you deal with clients or providers, business relationships will be strengthened if your Japanese companions appreciate the effort you make to learn about their culture and respect their customs. Cultural observations made here are based on...
30/06/2016
Translation
[TOC] Can I trust a translation that needs editing? When I first started offering translation services , I remember how much mistrust it would generate in clients when I offered them the option of editing the translation. It's a common mistake among some businesses to assume that their clients know all about their product or service. Another mistake is giving them too much information when they'...
