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06/09/2021
Business Abroad
China's population was 1.439 billion in 2020 , an increase of 72 million since the last census in 2010. Most economists expect the country, which is close behind the United States as the world's second largest economy, to eventually become the world's largest economy. Mastering Mandarin Chinese, the world's most widely spoken language, increases the chances of better understanding a world that...
09/06/2021
Business Abroad
Talking to a robot for help is no longer only possible in science fiction films, and users are well aware of this. According to a study conducted by Oracle, 80% of companies already use or plan to use a chatbot in the near future. Does your company sell its products or services abroad? Having a multilingual chatbot will be of great help. [TOC] 1. Why create a multilingual chatbot? If you wish to...
14/05/2021
Business Abroad
Crucial elements to analyse for adapting your marketing strategy to the international market. Understand and analyse your different markets to reach far beyond your borders.
01/10/2020
Business Abroad
Beyond the categorical claims of aggressive salesmen with penetrating eyes that ensure perfect translations from their translation agencies, translation still has a lot of art and little science . In this scenario, perfection is hard to achieve. What is indeed possible is to get professional quality translations . It's all about processes, tools and human capital. This is where your distributors...
02/06/2020
Business Abroad
According to data collected by Eurostat in 2017 , 38% of enterprises with a sales website had difficulties in selling in other countries , with insufficient command of foreign languages being one of the obstacles. If this difficulty is already apparent in terms of web content, the same is true for the translation of international documents in general. [TOC] Achieving a good internationalization,...
26/05/2020
Business Abroad
The translation of product sheets is a fundamental aspect for any e-commerce whose objectives are, above all, to improve the customer experience and increase the conversion rate. But why should we translate our e-commerce files when we already sell our products internationally? Here are the advantages of translating web product sheets. [TOC] Consumer preferences According to a study carried out...
20/01/2019
Business Abroad
An efficient SEO (search engine optimization) strategy, or what is also known as organic positioning, is composed of many elements. Website content is one of the most important elements. Quality content, content growth and the appropriate use of our keywords are indispensable to appear on Google’s first page. In this post, I will talk about some of the key elements to take into account, so that...
21/08/2018
Business Abroad
Approximately once a month, a lawyer suddenly writes to me with a 'little question' about a draft contract. Without a doubt, the 'little question' that I (as well as the rest of the Chinese lawyers in my firm) receive most frequently is whether Hong Kong arbitration would be suitable for a particular type of contract. I usually respond to this question by saying that to confirm or disagree with...
16/08/2018
Business Abroad
When tackling an international SEO positioning project, it is important to have clearly defined ideas that may vary with regards to what can be done in a strategy on local or national search engines. And in this case, the objective is not to position your website on your national search engin e, but rather on one where searches may be in a different language, the competition is different, etc. [...
09/08/2018
Business Abroad
Labbrand, a leading Chinese global branding consultancy, published an article about the brand naming done for Haribo, the German confectionery giant. For those unfamiliar with the brand, Haribo is the world's first manufacturer of gummy candies, the iconic gummy bears that inspired all gummy treats that followed worldwide. I have been a fan of Haribo since I was very young and I learned about how...