A multilingual chatbot for the internationalisation of your company

Talking to a robot for help is no longer only possible in science fiction films, and users are well aware of this.

According to a study conducted by Oracle, 80% of companies already use or plan to use a chatbot in the near future.

Does your company sell its products or services abroad? Having a multilingual chatbot will be of great help.

1. Why create a multilingual chatbot?

If you wish to internationalise your company, creating a multilingual chatbot should be considered for several reasons:

Firstly, it improves customer experience. Users will be able to interact more quickly and easily if they chat in the language they feel most comfortable with.

It also helps to expand your customer base. Being able to answer users' questions will help you gain more and more customers.

Moreover, it is a real asset to stand out from the competition. A chatbot that speaks the customer's language will inevitably be perceived as a more reliable service because it focuses on the quality of the user’s experience.

Finally, it allows you to save time and money thanks to process automation.

2. The best solutions for creating a multilingual chatbot

This technology is now very accessible, as many solutions allow you to create a customised chatbot. Below, I propose some solutions that do not require any programming knowledge.

2.1. Botsify

Botsify allows you to design a chatbot on Facebook Messenger, on your website or on WhatsApp in several languages.

You can integrate it into WordPress and other platforms as well as add images, videos and files.

As for pricing, Botsify is free for 1 chatbot used by a maximum of 100 users. Paid packages start from $40 a month.

2.2. Chatfuel

Chatfuel allows you to create bots for Messenger and Instagram. You can add images, files and videos, and edit your content at any time.

These chatbots are also multilingual. Thanks to its simple interface, you can create your chatbot in just a few minutes.

Chatfuel is free for a chatbot used by a maximum of 50 users, while pro packages start at $15 a month. Chatfuel can also create a customised chatbot.

2.3. Flow XO

With Flow XO you can integrate your multilingual chatbot into a dozen platforms, such as Gmail, Slack, LinkedIn, Facebook Messenger, Telegram or even your website.

The chatbot can also collect information through forms or surveys. The user can start the conversation on one platform and continue it on another without losing the thread of the discussion.

The bot is free for 100 interactions per month and the standard package is $25 a month, allowing 5,000 interactions per month, user data download and more.

2.4. Hubspot

With this chatbot creation software, you can qualify your leads, organise meetings and offer customer service.

Your chatbot will be integrated into your website in any language. With its predefined templates, you can choose the functions and responses of your chatbot while customising them.

The creation of your chatbot is completely free as long as you have a Hubspot account.

3. What type of translation does my multilingual chatbot need?

Let's be clear, using machine translation for your chatbot will only undermine its efforts of improving the customer experience.

As with any marketing translation, some very important aspects must be taken into account, such as expressions, idioms and language variants. Therefore, the translation of your chatbot must be adapted to the local culture.

Thus, it would be necessary to work with professional translators specialised in marketing translation for translating your chatbot. These specialised native speakers will deliver high-quality results and adapt the text to the local culture. This allows users to better understand the target language.