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Last entries
14/07/2025
International Marketing, Translation
[TOC] Inclusive language not only respects diversity, it also shapes people's perception of the world. By avoiding stereotypes, it offers fairer and more respectful communication, which is essential in this era of multiculturalism and global marketing. The theory of linguistic relativity proposes that the language and words we use influence our behaviour and thoughts. For example, the third-...
11/10/2024
International Marketing
The making available of medical devices in the European Union is a process regulated by strict standards, specifically Regulation (EU) 2017/745 on medical devices (MDR) and Regulation (EU) 2017/746 on in vitro diagnostic medical devices (IVDR). If you want a simple overview of the regulations, this guide outlines the essential steps to making available your medical device in the EU , all while...
30/08/2024
International Marketing
Today, more than ever, translation plays a crucial role in international relations . Interactions between countries, whether diplomatic, economic, cultural or humanitarian, require clear and precise communication. Professional translation agencies are fundamental in this process, providing essential services to overcome language barriers and facilitate mutual understanding . We explain why...
28/06/2024
International Marketing
The organisation of UEFA Euro 2024 is not limited to logistical and sporting aspects . Considerable work is also devoted to the preparation of official documents, press releases and manuals in order to ensure precise multilingual communication . This translation process ensures that information is accessible to a diverse international audience . Let's take a look at the main challenges this...
14/06/2024
International Marketing
Today, Friday 14 June, marks the kick-off of Euro 2024 in Germany, one of the most eagerly awaited sporting events of the year. Each edition proves that the Euros are an unmissable event, followed by millions of fans around the world. Effective, multilingual media coverage is therefore essential to reach a diverse international audience . Translation agencies play a crucial role in this process,...
26/04/2024
International Marketing
Translation is an essential pillar of online content creation and marketing . It ensures the accurate transmission of cultural nuances and specific references. This practice goes hand in hand with increasing target audience and strengthening intercultural links. In this article, we will explore why translation is essential in these key areas. [TOC] Increasing target audience Translation is much...
17/01/2024
International Marketing
Nowadays, the need to create multilingual websites has become a priority for many companies and organisations. Positioning a website in several languages involves more than simply translating the content ; it also requires an in-depth understanding of the technical and cultural aspects, as well as best practice in SEO . In this article, we'll explore the essential steps for effectively...
12/01/2024
International Marketing
In a world in which geographical barriers are disappearing and consumers have access to a multitude of information, advertising translation is emerging as a crucial element in the success of companies. Whether you want to expand your audience, strengthen your presence on the international market or simply better serve a diverse customer base, advertising translation offers considerable advantages...
10/01/2024
International Marketing
In the business world, it is becoming increasingly common for many companies to choose English names to represent their brand. This trend is not limited to international companies , but can also be seen among local and national companies . So, what is the reason behind this preference for English in the choice of company names? In this article, we'll take a closer look at the reasons behind this...
05/01/2024
International Marketing
Globalisation has brought cultures and people from all over the world much closer together, creating a growing demand for online content translation. Whether you want to access relevant information in another language or share your own content with an international audience , knowing how to translate a website is a valuable skill. In this article, we'll explore two main approaches: machine...