10 ways to promote your content and improve your ranking on Google

Writing high-quality informative content is essential in content marketing strategies. However, for this content to be visible to everyone, promoting it is fundamental.

Indeed, what is the point of writing a good article if no one is going to read it? 

When we think about content promotion in digital marketing, we usually first think of social media marketing. While it is true that it can provide an excellent boost for inbound marketing, it must be done correctly.

In this article, I give you some tips on how to promote your content once it is published. I also mention the importance of paying attention to the content translated into the languages your company works in. 

This way, you can improve your website's SEO and attract more customers.

1. Tips for promoting your articles

1. You can use hashtags on relevant social media platforms. This will encourage potential customers to discover your content and become interested in your products or services.

However, be careful not to use too many hashtags on LinkedIn, 3 or 4 should be enough to avoid the content being considered spam.

2. One of the most effective ways to drive traffic to your article's page is to send it to your subscribers. If you send an email to your subscribers informing them of your new article, do not include the entire article in the email. 

Make them want to read the rest of the article by getting them to go to your website. If they have access to the full article from their inbox, you will not generate traffic to your website.

3. Add internal links in your article so that readers can visit other pages of your website. This will allow you to improve your organic Google ranking. 

Do not hesitate going back to old articles and adding an internal link that encourages readers check out your latest article.

4. Use influencers to promote your blog posts or other content. 

On Buzzsumo, you can find influencers based on the keywords searched. This content analysis tool also allows you to find out what is trending and what people are saying about your brand and your competitors.
 
This way you can find an influencer who talks about the topic of your article. Buzzsumo offers a one-month free trial if you don't want to spend money. You will be able to obtain the names of influencers you are interested in for future topics.

5. You can also try contacting the sources you mention in your article and ask them to share your content.

6. Include discreet buttons or widgets on your website to encourage your readers to share your content.

7. Suggest people to activate push notifications on your website. Those who have accepted will receive an alert every time you publish an article.

8. Promote your content with a Facebook ad if that's where you can find your target audience. The link in the ad should direct the potential customer to your website to generate traffic.

Facebook ads are effective for reaching people who may be interested in your business. You can also control the budget you want to allocate to your campaigns.

9. You can also republish an article by changing its format. For example, gathering 4-5 articles to create a white paper , to turn them into a video or to simply publish them on social media. It’s a great way to recycle your content! 

10. Update your old articles, especially the most successful ones, by replacing broken links and outdated information. Also check if you have answered readers' questions in the comments and add new information or tips to give it a fresh look. 

To get an overview of the success of your articles, use Google Analytics. It is a very good tool for examining your website's audience and for better identifying internet users.

2. Promote your content internationally

Whether for translating your marketing materials or promoting them, it is necessary to adapt the content to the markets where you are established.

For example, if you decide to use influencers, reach out to those who connect with the customers in the country where you market your product or offer a service.

Your social media posts should also be relevant to the culture and preferences of the country. For example, there are countries that use certain emojis that would be frowned upon in others. This is the case with the 'peace' sign emoji, which is very frowned upon by the British because it has similar meaning to the middle finger.

Finally, it is also important to respect the format and register in the emails you send to your subscribers.

If you have foreign clients and are targeting international markets, whether you promote yourself through email, social media or influencers, you will need to use the appropriate language to attract them.

Do not hesitate to work with a translation agency for translating content necessary for your international communication and marketing.

Conclusion Have you just written a good article for your website? Great, but don't rest on your laurels. Now there is a whole promotion phase that you must not neglect, otherwise no one will pay attention to your article. 

There are some very simple solutions and tools that can help you get your article to as many people as possible.