The globalization of economies and trade intensification lead companies to communicate with consumers of different languages and cultures. Within the framework of international marketing strategies, advertising plays a key role. It has to resolve a dilemma which can be summarized in the following question: How can we sell a standardized product to local and different consumers? This study aims,...
1. INTRODUCTION The current paper aims to be a practical proposal for terminology work based on practical experience having as scenario an individual translator or a small team of translators. Terminology is one of the most time-consuming tasks involved in a translation project. In order to face the challenge that terminology poses on translators it is necessary not only to know a set of...
What does the market offer to the professional translator these days? The arena has become so overcrowded with contenders and they are moving so fast, that even watching the major players has become quite a task. I have given up all hope of ever writing a full survey of the tools now available. However I believe I can shed some light on a few issues, mainly for the use of the bewildered many who...