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Last entries
05/01/2024
International Marketing
Globalisation has brought cultures and people from all over the world much closer together, creating a growing demand for online content translation. Whether you want to access relevant information in another language or share your own content with an international audience , knowing how to translate a website is a valuable skill. In this article, we'll explore two main approaches: machine...
03/01/2024
International Marketing
Nowadays, online presence is crucial for any company seeking to prosper on a global scale. However, the language barrier can hamper this expansion. This is where web translation comes in. It is important to bear in mind that not all elements need to be translated, for example your company name or the name of a product, which is not necessary if they are terms that are understood internationally...
25/12/2023
Cultural Differences
The Christmas holiday is celebrated on 25 December. It is the day on which Christians believe Jesus Christ was born and it is a tradition that is celebrated with great enthusiasm every year . The tradition of exchanging gifts at Christmas dates back to the Roman Saturnalia. The Romans gave gifts to each other and decorated their houses with evergreens and lights. The history of St. Nicholas is an...
18/12/2023
Translation
Does your company need a translation service for your website? Here are some things to consider and why you should choose the services of an experienced translation agency . [TOC] Define what you need The first thing is to define what you need. How many languages do you need your website translated into? You can opt for translation into English, Spanish, German, Italian, Portuguese and other...
12/12/2023
Cultural Differences
Stereotypes between countries are often preconceived, simplified and erroneous ideas that have developed over time. They are often the result of a combination of our own experiences, media representations and cultural influences, and can have an impact on global relations. By understanding the mechanisms behind stereotypes, we will be better equipped to build a better future , one in which...
11/12/2023
Cultural Differences
International Migrants' Day is a day of remembrance of the struggles and achievements of migrants. It also serves as a reminder of the importance of recognising the contributions migrants make to society. International Migrants' Day is celebrated on 18 December every year. The date was chosen because it marks the anniversary of the 1951 Convention relating to the Status of Refugees and its 1967...
05/12/2023
International Marketing
In the age of digital transformation, businesses face a range of opportunities, but also challenges, when it comes to reaching a global audience . We'll be exploring technological advances, ubiquitous social media and the rise of international e-commerce. [TOC] Digital transformation Digital technology has changed the way companies approach international marketing strategies, opening up new...
04/12/2023
Cultural Differences
With colonization and migration, people of different nationalities and languages had to work together. However, due to language barriers, communication was often difficult. This is why many social groups worldwide have created Pidgin languages - simplified codes enabling basic communication for work and survival. [TOC] What are Pidgin languages? Pidgin languages result from interactions between...
01/12/2023
Translation
Health communication knows no borders, but for it to be truly effective on a global scale, medical translation is the essential link, the indispensable pillar on which the clear and accurate transmission of health messages around the world is based. Health awareness campaigns , an essential element in the promotion of healthy lifestyles, disease prevention and the introduction of recommended...
28/11/2023
International Marketing
Engaging a global audience on social media requires a considered strategic approach, given the cultural, linguistic and behavioural differences between different regions of the world. Here are a few strategies to consider to maximise your social media campaign: [TOC] Understand your audience Before you start, carry out in-depth research into the cultural preferences, online habits and behaviours...