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Last entries
06/11/2023
International Marketing
Before going into the peculiarities of the target market, it is best to define what it is. The target market can be defined as the set of clients targeted by a company's service or products . Each target market has its own characteristics and needs, which must be known and defined in order to develop a good communication strategy. For example, a translation agency will have a target market as...
31/10/2023
International Marketing
The new social media platforms have led to an unprecedented communications revolution. These emerging platforms have rapidly taken over the world, transforming the way we share information and build relationships. In this article, we will examine the influence of these new platforms on our behaviour and social interactions. [TOC] Evolution of forms of communication Nowadays, there are innovative...
24/10/2023
International Marketing
[TOC] Adapting a marketing campaign to a local market Understanding local culture : Knowing the values, beliefs, traditions and behaviours specific to the region helps us to better understand expectations. In this way, the campaign is more likely to generate positive engagement with the target audience. Starbucks, for example, has decided to open a shop in Beijing. Their marketing plan was based...
17/10/2023
International Marketing
In the world of marketing, colours play a crucial role. They enable the creation of a visual identity and facilitate communication with consumers. However, they have deep cultural meanings that vary from one society to another. Harmonising colours, cultures and marketing is a challenge for global companies. In this context, it is essential to understand how colours are perceived and interpreted...
10/10/2023
International Marketing
Adapting to local search algorithms is essential to optimise your online presence on global markets. Here are a few SEO tips to help you adapt to local search algorithms and improve your visibility in global search engines : [TOC] Translation and cultural adaptation of content SEO web translation includes the precise conversion of keywords and content for various languages. Cultural adaptation...
03/10/2023
International Marketing
For a global brand, creating consistency on diverse markets is a complex challenge, but it is essential to ensure a strong and recognisable presence on a global scale. Here are some key strategies for achieving this objective: [TOC] Defining a solid brand identity This identity must serve as the basis for all branding activities, whatever the market. Here are the key points: Mission : purpose and...
07/04/2023
International Marketing
In the healthcare sector, localisation of medical content is a crucial aspect for companies seeking to expand into different countries and reach an international audience. It involves the translation of medical content, but also the cultural, linguistic and regulatory adaptation of that content to meet the specific needs and requirements of each market. You may be wondering why localization of...
19/07/2021
International Marketing
Transcreation is a new concept introduced in the 20th century, which consists of the desire to make more use of the creative spirit of translators in order to strengthen the local dimension of translations. Unlike traditional marketing translation , it focuses on creating a new message for a target audience of a different culture, rather than trying to translate advertising messages literally...
14/07/2021
International Marketing
To understand the importance of translation in successful digital marketing actions , we must first understand what digital marketing actually is. Digital marketing consists of a set of strategies aimed at highlighting the added value of a product or service for its promotion and sale. For example, it is widely used in the world of e-commerce,. Specifically, inbound marketing strategies are...
12/07/2021
International Marketing
Writing high-quality informative content is essential in content marketing strategies. However, for this content to be visible to everyone, promoting it is fundamental. Indeed, what is the point of writing a good article if no one is going to read it? When we think about content promotion in digital marketing , we usually first think of social media marketing. While it is true that it can provide...