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Last entries

28/11/2023
International Marketing
Engaging a global audience on social media requires a considered strategic approach, given the cultural, linguistic and behavioural differences between different regions of the world. Here are a few strategies to consider to maximise your social media campaign: [TOC] Understand your audience Before you start, carry out in-depth research into the cultural preferences, online habits and behaviours...
27/11/2023
Cultural Differences
Each language is born as a natural evolution between previous languages and different cultures that require new forms of communication. Creole languages are a category of languages that have emerged throughout history as a result of the mixture of different languages , especially those of Latin influence such as Spanish, Italian or Portuguese, although influences from languages such as German or...
21/11/2023
International Marketing
In an increasingly connected world, international marketing plays a key role. Companies are expanding into international markets to conquer new territories , creating opportunities, but also complex moral and ethical challenges. Ethics are the essential moral values that guide good commercial and strategic practice . We'll look at the ethical complexities facing companies, their marketing...
20/11/2023
Translation
In case you didn't know, German is the second most widely spoken language in Europe after English. Specifically, almost 100 million people speak German. To give you an idea, it is considered an official language in Austria, Liechtenstein, Luxembourg, Belgium and Switzerland, as well as in Germany, of course. It is therefore safe to say that those who know both German and English will be able to...
17/11/2023
International Marketing
In a world where borders are disappearing and travellers are exploring more and more destinations, the tourism sector is emerging as one of the most dynamic and diverse pillars of the global economy. The continuing boom in international travel has opened up new opportunities for tourism businesses, but it has also posed a major challenge: how can a business stay relevant and attractive in such a...
14/11/2023
International Marketing
International marketing plays an increasingly decisive role in the competitiveness of companies on world markets. An International Marketing Manager develops strategies to attract and retain customers around the world. This article highlights the five main parts of the crucial role they play in the success of international companies. [TOC] Analysis of global markets Before taking any marketing...
13/11/2023
Translation
All companies need to share content, either with their partners or with potential customers, especially if it is relevant scientific work or studies. In these cases, correct formatting, grammar and spelling, as well as mastery of the language in which the information is shared, is crucial. It is not a good idea to use machine translations, as they are riddled with errors of both translation and...
10/11/2023
International Marketing
The rise of the Internet has broken down geographical barriers, enabling companies to reach customers all over the world. However, to really take advantage of this potential, you need to speak the language of your target audience. Internet users are more likely to stay on a website that is in their mother tongue, which means that offering a multilingual experience can be the key to keeping the...
07/11/2023
International Marketing
Influencer marketing in global campaigns involves working with influencers to promote products, services or messages on a global scale. This strategy relies on the reputation and followers of influencers to reach specific audiences in different parts of the world. We'll look at the definition and selection of influencers, how an influencer campaign works and why it's important. Then we'll look at...
06/11/2023
International Marketing
Before going into the peculiarities of the target market, it is best to define what it is. The target market can be defined as the set of clients targeted by a company's service or products . Each target market has its own characteristics and needs, which must be known and defined in order to develop a good communication strategy. For example, a translation agency will have a target market as...