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Last entries
10/01/2024
International Marketing
In the business world, it is becoming increasingly common for many companies to choose English names to represent their brand. This trend is not limited to international companies , but can also be seen among local and national companies . So, what is the reason behind this preference for English in the choice of company names? In this article, we'll take a closer look at the reasons behind this...
05/01/2024
International Marketing
Globalisation has brought cultures and people from all over the world much closer together, creating a growing demand for online content translation. Whether you want to access relevant information in another language or share your own content with an international audience , knowing how to translate a website is a valuable skill. In this article, we'll explore two main approaches: machine...
03/01/2024
International Marketing
Nowadays, online presence is crucial for any company seeking to prosper on a global scale. However, the language barrier can hamper this expansion. This is where web translation comes in. It is important to bear in mind that not all elements need to be translated, for example your company name or the name of a product, which is not necessary if they are terms that are understood internationally...
05/12/2023
International Marketing
In the age of digital transformation, businesses face a range of opportunities, but also challenges, when it comes to reaching a global audience . We'll be exploring technological advances, ubiquitous social media and the rise of international e-commerce. [TOC] Digital transformation Digital technology has changed the way companies approach international marketing strategies, opening up new...
28/11/2023
International Marketing
Engaging a global audience on social media requires a considered strategic approach, given the cultural, linguistic and behavioural differences between different regions of the world. Here are a few strategies to consider to maximise your social media campaign: [TOC] Understand your audience Before you start, carry out in-depth research into the cultural preferences, online habits and behaviours...
21/11/2023
International Marketing
In an increasingly connected world, international marketing plays a key role. Companies are expanding into international markets to conquer new territories , creating opportunities, but also complex moral and ethical challenges. Ethics are the essential moral values that guide good commercial and strategic practice . We'll look at the ethical complexities facing companies, their marketing...
17/11/2023
International Marketing
In a world where borders are disappearing and travellers are exploring more and more destinations, the tourism sector is emerging as one of the most dynamic and diverse pillars of the global economy. The continuing boom in international travel has opened up new opportunities for tourism businesses, but it has also posed a major challenge: how can a business stay relevant and attractive in such a...
14/11/2023
International Marketing
International marketing plays an increasingly decisive role in the competitiveness of companies on world markets. An International Marketing Manager develops strategies to attract and retain customers around the world. This article highlights the five main parts of the crucial role they play in the success of international companies. [TOC] Analysis of global markets Before taking any marketing...
10/11/2023
International Marketing
The rise of the Internet has broken down geographical barriers, enabling companies to reach customers all over the world. However, to really take advantage of this potential, you need to speak the language of your target audience. Internet users are more likely to stay on a website that is in their mother tongue, which means that offering a multilingual experience can be the key to keeping the...
07/11/2023
International Marketing
Influencer marketing in global campaigns involves working with influencers to promote products, services or messages on a global scale. This strategy relies on the reputation and followers of influencers to reach specific audiences in different parts of the world. We'll look at the definition and selection of influencers, how an influencer campaign works and why it's important. Then we'll look at...