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Last entries

14/11/2023
International Marketing
International marketing plays an increasingly decisive role in the competitiveness of companies on world markets. An International Marketing Manager develops strategies to attract and retain customers around the world. This article highlights the five main parts of the crucial role they play in the success of international companies. [TOC] Analysis of global markets Before taking any marketing...
13/11/2023
Translation
All companies need to share content, either with their partners or with potential customers, especially if it is relevant scientific work or studies. In these cases, correct formatting, grammar and spelling, as well as mastery of the language in which the information is shared, is crucial. It is not a good idea to use machine translations, as they are riddled with errors of both translation and...
10/11/2023
International Marketing
The rise of the Internet has broken down geographical barriers, enabling companies to reach customers all over the world. However, to really take advantage of this potential, you need to speak the language of your target audience. Internet users are more likely to stay on a website that is in their mother tongue, which means that offering a multilingual experience can be the key to keeping the...
07/11/2023
International Marketing
Influencer marketing in global campaigns involves working with influencers to promote products, services or messages on a global scale. This strategy relies on the reputation and followers of influencers to reach specific audiences in different parts of the world. We'll look at the definition and selection of influencers, how an influencer campaign works and why it's important. Then we'll look at...
06/11/2023
International Marketing
Before going into the peculiarities of the target market, it is best to define what it is. The target market can be defined as the set of clients targeted by a company's service or products . Each target market has its own characteristics and needs, which must be known and defined in order to develop a good communication strategy. For example, a translation agency will have a target market as...
31/10/2023
International Marketing
The new social media platforms have led to an unprecedented communications revolution. These emerging platforms have rapidly taken over the world, transforming the way we share information and build relationships. In this article, we will examine the influence of these new platforms on our behaviour and social interactions. [TOC] Evolution of forms of communication Nowadays, there are innovative...
30/10/2023
Translation
Machine translation has been around for some time and it's not perfect. CAT tools are designed to facilitate and speed up the process by providing context and suggestions from previously translated sentences. CAT tools are often used by professionals to speed up the translation process, as segments that have already been translated in previous documents are stored in the translation memory (...
24/10/2023
International Marketing
[TOC] Adapting a marketing campaign to a local market Understanding local culture : Knowing the values, beliefs, traditions and behaviours specific to the region helps us to better understand expectations. In this way, the campaign is more likely to generate positive engagement with the target audience. Starbucks, for example, has decided to open a shop in Beijing. Their marketing plan was based...
23/10/2023
Cultural Differences
An official language is one that may be used in the acts of government of any state. At some point, you've probably wondered which country has the most official languages. We have the answer in this article, and it's sure to surprise you. Bear in mind that some countries have official languages for their entire territory , while others give official status to another language, but only in certain...
17/10/2023
International Marketing
In the world of marketing, colours play a crucial role. They enable the creation of a visual identity and facilitate communication with consumers. However, they have deep cultural meanings that vary from one society to another. Harmonising colours, cultures and marketing is a challenge for global companies. In this context, it is essential to understand how colours are perceived and interpreted...