488
488
Last entries
04/12/2023
Cultural Differences
With colonization and migration, people of different nationalities and languages had to work together. However, due to language barriers, communication was often difficult. This is why many social groups worldwide have created Pidgin languages - simplified codes enabling basic communication for work and survival. [TOC] What are Pidgin languages? Pidgin languages result from interactions between...
01/12/2023
Translation
Health communication knows no borders, but for it to be truly effective on a global scale, medical translation is the essential link, the indispensable pillar on which the clear and accurate transmission of health messages around the world is based. Health awareness campaigns , an essential element in the promotion of healthy lifestyles, disease prevention and the introduction of recommended...
28/11/2023
International Marketing
Engaging a global audience on social media requires a considered strategic approach, given the cultural, linguistic and behavioural differences between different regions of the world. Here are a few strategies to consider to maximise your social media campaign: [TOC] Understand your audience Before you start, carry out in-depth research into the cultural preferences, online habits and behaviours...
27/11/2023
Cultural Differences
Each language is born as a natural evolution between previous languages and different cultures that require new forms of communication. Creole languages are a category of languages that have emerged throughout history as a result of the mixture of different languages , especially those of Latin influence such as Spanish, Italian or Portuguese, although influences from languages such as German or...
21/11/2023
International Marketing
In an increasingly connected world, international marketing plays a key role. Companies are expanding into international markets to conquer new territories , creating opportunities, but also complex moral and ethical challenges. Ethics are the essential moral values that guide good commercial and strategic practice . We'll look at the ethical complexities facing companies, their marketing...
20/11/2023
Translation
In case you didn't know, German is the second most widely spoken language in Europe after English. Specifically, almost 100 million people speak German. To give you an idea, it is considered an official language in Austria, Liechtenstein, Luxembourg, Belgium and Switzerland, as well as in Germany, of course. It is therefore safe to say that those who know both German and English will be able to...
17/11/2023
International Marketing
In a world where borders are disappearing and travellers are exploring more and more destinations, the tourism sector is emerging as one of the most dynamic and diverse pillars of the global economy. The continuing boom in international travel has opened up new opportunities for tourism businesses, but it has also posed a major challenge: how can a business stay relevant and attractive in such a...
14/11/2023
International Marketing
International marketing plays an increasingly decisive role in the competitiveness of companies on world markets. An International Marketing Manager develops strategies to attract and retain customers around the world. This article highlights the five main parts of the crucial role they play in the success of international companies. [TOC] Analysis of global markets Before taking any marketing...
13/11/2023
Translation
All companies need to share content, either with their partners or with potential customers, especially if it is relevant scientific work or studies. In these cases, correct formatting, grammar and spelling, as well as mastery of the language in which the information is shared, is crucial. It is not a good idea to use machine translations, as they are riddled with errors of both translation and...
10/11/2023
International Marketing
The rise of the Internet has broken down geographical barriers, enabling companies to reach customers all over the world. However, to really take advantage of this potential, you need to speak the language of your target audience. Internet users are more likely to stay on a website that is in their mother tongue, which means that offering a multilingual experience can be the key to keeping the...